Missed call → WhatsApp
Enquiries. The caller gets a message straight away offering to book: on WhatsApp if they have agreed to hear from EDEN there, otherwise a text with a one-tap WhatsApp link.
How it works
- A patient calls and nobody can answer.
- Within seconds, they get a message from EDEN: on WhatsApp if they have agreed to it, otherwise a text with a one-tap WhatsApp link.
- They pick a time or ask their question by chat.
- Reception sees it on the morning list.
Who it helps
- Patients: No silence after a call. They get an answer even at night.
- Reception: Fewer callbacks to chase the next morning.
- The clinic: Fewer lost bookings, especially after 8 pm.
Why EDEN needs it: Calls come in on five different numbers, and the clinic closes at 8 pm. Today a missed call can simply be lost.
What is needed to start: Which phone system EDEN uses, one WhatsApp Business number, and a record of which patients agreed to WhatsApp messages.
Instagram comment → private message
Enquiries. "Price?" under a post gets a private message with details and a booking link.
How it works
- Someone writes "price?" under an EDEN post.
- They get a private message with the details and a booking link.
- The chat continues in the team's inbox.
- If they book, EDEN knows the booking came from Instagram.
Who it helps
- Patients: An answer in minutes, without waiting for a reply in the comments.
- Marketing: Can see which posts bring real bookings.
- The clinic: Prices are discussed privately, not in public comments.
Why EDEN needs it: EDEN has 38.9K Instagram followers and posts every week. Questions in comments are easy to miss.
What is needed to start: Admin access to EDEN's Instagram through Meta Business.
Ad enquiries answered instantly
Enquiries. Ad clicks get a reply within seconds, with time slots. Ready-to-book patients are flagged.
How it works
- A patient taps "Send message" on an EDEN ad.
- They get a reply straight away, asking which treatment and when.
- They are offered a real time slot.
- Patients ready to book are flagged to reception.
Who it helps
- Marketing: Ad money is not wasted on slow replies.
- Reception: The warmest patients are called first.
- Patients: A quick, helpful answer while they are still interested.
Why EDEN needs it: Meta and Google advertising tags are already installed on EDEN's website, so ads are part of how patients arrive.
What is needed to start: Access to Meta Business and the ad accounts. Ads that open a WhatsApp chat can be answered at once; lead forms need a direct connection, because HubSpot's built-in sync can take up to two hours.
One list of every enquiry
Enquiries. Website, bookings, WhatsApp, Instagram, calls and the stem cell site in HubSpot, with source and outcome.
How it works
- An enquiry arrives from anywhere: website, booking, WhatsApp, Instagram or a call.
- It lands in one list in HubSpot, with where it came from.
- Duplicates are merged automatically.
- Everyone can see what happened next: booked, waiting or lost.
Who it helps
- Reception: One place to look instead of five phones and several systems.
- Leadership: Can see which channel brings paying patients.
- Patients: Nobody is forgotten or asked the same thing twice.
Why EDEN needs it: HubSpot is already set up, but today it only receives enquiries from the stem cell website. The rest sit in phones, Wix and email.
What is needed to start: Admin access to HubSpot and Wix. WhatsApp and Instagram messages in HubSpot need a Professional plan or a connector app.
Posting and scheduling on every channel
Social media. One video becomes posts for six networks, in English, Arabic and Russian, after approval.
How it works
- The team films one video.
- Captions are prepared in English, Arabic and Russian.
- Each post is checked for DHA wording and approved by the medical director.
- It is published on six networks at the best time for each audience.
Who it helps
- Marketing: Hours saved every week, with the same content reaching more people.
- Patients: Find EDEN on the network they actually use.
- The clinic: A consistent brand everywhere.
Why EDEN needs it: YouTube received about 15 uploads in the first 20 days of October, while Instagram, the biggest audience, gets about 2 posts a week. TikTok is not linked anywhere.
What is needed to start: Access to EDEN's social accounts, and the medical director as approver.
AI replies in EDEN's voice
Social media. Quick replies to comments and messages in EDEN's tone. Health questions move to a private chat.
How it works
- A comment or message arrives.
- Simple questions such as opening hours, location or booking are answered in EDEN's tone and language.
- Anything about price, suitability or health moves to a private chat with a person.
- The team can review every reply.
Who it helps
- Patients: Feel heard quickly, in their own language.
- The team: Only handles the conversations that need a person.
- The clinic: Follows DHA guidance not to discuss patients' health in public.
Why EDEN needs it: Six social channels plus five phone numbers is a lot for one team to keep up with.
What is needed to start: An approved list of answers, and examples of EDEN's tone.
Social reports that show bookings
Social media. Which posts, platforms and topics bring enquiries and bookings, every week.
How it works
- Every post is tracked across all networks.
- Enquiries and bookings are linked back to the post that brought them.
- A short weekly summary goes to the team and leadership.
Who it helps
- Leadership: Sees what works, in bookings rather than likes.
- Marketing: Knows what to make more of.
Why EDEN needs it: EDEN has 38.9K followers on Instagram, 13K on Facebook, 7.3K on LinkedIn, 3.6K on YouTube and 2.9K on Threads, and no single view of which brings patients.
What is needed to start: Access to the social accounts and HubSpot.
Aftercare check-ins
Patient care. Care advice at the right time; concerns go to a doctor; happy patients asked to review.
How it works
- After a treatment, the patient receives their doctor's aftercare instructions the same day.
- A few days later, and again at two weeks, they get a short check-in.
- Any concern goes straight to a doctor.
- Happy patients are invited to leave a review.
Who it helps
- Patients: Feel looked after once they leave the clinic.
- Doctors: Hear about problems early.
- The clinic: More reviews, and patients who come back.
Why EDEN needs it: EDEN offers 51 bookable treatments, each with its own aftercare. Trustpilot has had only 2 reviews in the last 12 months.
What is needed to start: Aftercare messages written and approved by EDEN's doctors.
Packages and vouchers
Patient care. Patients told how many sessions remain and when to book the next.
How it works
- A patient buys a package of sessions.
- After each visit, they see how many sessions remain.
- They get a reminder when the next session is due.
Who it helps
- Patients: Get the full value of what they paid for.
- The clinic: Fewer unused sessions and more regular visits.
Why EDEN needs it: EDEN sells 10, 30 and 60-session packages and booking vouchers online.
What is needed to start: Access to booking and sales records.
AI assistant for the team
Running the clinic. Prices, aftercare and doctor availability on request, with booking from the same place.
How it works
- A staff member types a question, such as "What does Profhilo cost?"
- They get the approved answer at once.
- They can check which doctor is free.
- And book the appointment from the same screen.
Who it helps
- Reception: Faster answers, without searching or asking colleagues.
- New staff: Learn prices, packages and aftercare fast by asking the AI assistant.
- Patients: Hear the same correct answer every time.
Why EDEN needs it: EDEN offers 51 treatments with a large doctor team, and is hiring reception staff.
What is needed to start: An approved price list and FAQ.
Advertising rule check
Running the clinic. Posts, ads and replies checked for words DHA does not allow, then approved by the medical director in one tap.
How it works
- A post, ad or reply is drafted.
- It is checked for words DHA does not allow, a missing before-and-after statement or a missing licence number.
- The medical director approves it with one tap.
- A record is kept of every approval.
Who it helps
- The clinic: Protects EDEN's licence and reputation.
- Medical director: Faster approvals, with problems already flagged.
- Marketing: No awkward posts that have to be taken down.
Why EDEN needs it: DHA requires the medical director to approve advertising and bans words such as "the best". EDEN's website title uses "Best" today.
What is needed to start: The medical director as approver.
Hiring made simple
Running the clinic. Applications sorted against each role; shortlisted candidates book their own interview.
How it works
- An application arrives.
- It is sorted against the role's requirements, such as a DHA licence.
- Shortlisted candidates book their own interview slot.
- Applicants get updates automatically.
Who it helps
- Hiring team: Hours saved on sorting and scheduling.
- Reception: Job applications no longer mixed with patient enquiries.
- Candidates: A professional experience from the first message.
Why EDEN needs it: EDEN lists 25 open roles, and "Job Inquiry" is currently an option in the patient consultation form.
What is needed to start: The list of open roles and their requirements.